Anissa is an inspired entrepreneur, and the owner and CEO of A. Christal Production. Working with prominent high-profile corporations, news media, on-air talent, and celebrities, Anissa has a passion for creating captivating dynamic visuals, consulting in the realm of branding, producing live TV broadcasts, reality shows, news magazines, and short-form programming on multiple platforms.
Anissa has made her industry mark with a solid foundation of notable clientele, bringing their brands to life with a unique flair of production magic created by her, and her team of production “Jedi.” Clients such as Sony Electronics, Sony Latin America, Monster Products, AOL, World Fishing Network, Rolling Stone Magazine, HooplaHa, celebrity correspondent Robin Leach, “The Today Show” correspondent Mario Armstrong, the Las Vegas Convention and Visitors Authority (LVCVA), and sparkling water brand San Pellegrino just to name a few.
Anissa has a great passion for the city of Las Vegas. Mentored by Robin Leach, an entertainment ambassador for the city, she is committed to making Las Vegas a force to be reckoned with, by being committed to elevating the production value in this market. With A-list entertainment residencies, new professional sports venues, and as a top culinary destination, you won’t hear Anissa refer to Las Vegas as “Sin City.” Las Vegas is rapidly becoming the entertainment and culinary capital of the world, and her team is leading the way in making this city one of the top choices in the country for production talent.
Keeping in the true entrepreneurial spirit, Anissa saw a void in the Las Vegas market for “Hollywood Style” craft services. She has since partnered with a gourmet chef and is CEO of A. Crafty Production, providing premier craft services for such clients as Penn & Teller “Fool Us”, UFC, NBA Awards, and Home Shopping Network. This truly makes A. Christal Production an all-inclusive go-to provider for all of your production needs.
Whether she’s working on top reality shows such as “Top Chef” or “So You Think You Can Dance”, and live award show like the “The Billboard Music Awards”, or a big budget commercial for Nike with Academy award nominated director Antione Fuqua, Anissa puts her clients first, building client relationships with a family oriented dynamic.
Anissa is currently working with tech clients Sony, Monster Products, and most recently produced a pilot starring Ashanti, Robin Leach, and Chef Barry Dakake of N9NE Steakhouse, currently being pitched to distributors.
She also produced “The Best of CES with Mario Armstrong” which aired in major markets (LA, Chicago, New York, Miami) as well as national distribution on Direct TV.
Anissa completed a multi-episode project with Sony, consisting of 30 short segments of various Sony products that were distributed online on websites such as Amazon.com, BestBuy.com, and other big box online retailers.
Other notable clients include:
• Las Vegas Convention and Visitors Authority (LVCVA) preferred vendor producing online segments called “Las Vegas 360: Travel & Tourism” educating people about the positive impacts of tourism in Southern Nevada
• Burson-Marsteller, a leading worldwide public relations and communications firm preferred vendor, producing innovative programming and brand marketing
• Sony Latin America producing over 50 videos in Spanish for their social media platforms, featuring the latest electronics launched at CES
• KEF, News media Group producing live booth and webcasts for various satellite media tours
• HooplaHa – Life with a Smile, a multi-platform digital network producing original web content. A. Christal Production is a network channel partner, producing original short-form programming videos called #LuxeVegas with host Robin Leach.
#LuxeVegas features original videos showcasing an all-access passport to the entertainment and culinary capital of the world. From interviews with some of the most high-profile celebrity chefs, to getting a glimpse inside some of the most exclusive suites in the world, #LuxeVegas is the most luxurious way to travel through Las Vegas without having to spend a dime.
The “Padawan” Years
Anissa began her career at KTNV-13 when she was still a senior at UNLV, producing a daily noon-time newscast where she was producing live on the air during such notable events as 9/11, and the first Iraqi invasion, showcasing her producing talents in times of unforeseen chaos.
Anissa then moved to KVVU FOX 5 where she produced a daily 2-hour live show in a collapsible format. She served as a celebrity show booker, as well as line producer for the morning show, including producing live segments for makeovers, in-studio cooking demonstrations, along with the breaking news of the day.
During this time, Anissa also served as field producer for Robin Leach, and produced numerous celebrity segments with such stars as Gloria Estefan, Jessica Simpson, Michael Jackson, and Wolfgang Puck. During her tenure at KVVU FOX 5, her morning show was nominated for an Emmy for best morning newscast, and won an EMA (Electronic Media Awards) for best morning newscast in 2003-2004.
Anissa was born and raised in Tucson Arizona. She was a former competitive tennis player who received multiple scholarship offers, held numerous titles such as High School Team State Champion, a State Doubles title, as well as a National Jr. College Championship title under her belt. She was also inducted into the Sports Hall of Fame at Salpointe High School. Despite being a UNLV Rebel graduate, she is an enthusiastic fan of the University of Arizona Wildcats. When she is not constantly on the grind developing her next big project, she can be found dominating her fantasy football league, watching her favorite team the Dallas Cowboys, or attending The Church LV. A self-proclaimed pizza aficionado, she also enjoys cooking and entertaining her family and friends.